10 teams are formed, each consisting of a businessman, programmer, designer, and niche expert.
Teams are given 3 months to launch the basic version of their project.
Participants generate ideas within their team's expert niches.
A second investment session is held, during which the top projects receive investments of up to $1,500,000.
Teams present their projects to investors, competing for investments of up to $50,000.
The show broadcasts the promotion of the winning teams for 6 months.